When commercials about avatar started, I was not really putting attention to them since I was seeing blue aliens playing. It seemed to me like a video game adapted for wide audiences. So, obviously I was not planning to see that movie.
However, few weeks after the movie release, I changed my mind because of what I was hearing from people and most important because of what the news keeps repeating over and over again about that movie. First, people are used to saying this movie is revolutionary, you have to see it! But what made that movie revolutionary??
Now, media play their role of selling a product to us customers. Indeed, interviews of James Cameron, James Gianopulos, co-chairman and CEO of Fox Filmed Entertainment, and main actors have been played on numerous channels. In these interviews, the most shocking peace of information revealed, is the price spent on the film: $300 million. This makes Avatar, the most expensive movie ever. Knowing that, I began to realize that maybe this movie could have something special. And later, thanks to other interviews, I learnt that this movie has to deal with technology improvement. In fact James Cameron has created a new film camera that combines computer-generated imagery with live action. This is part of the multi-billion dollar budget. As Gianopulos explained in an interview, this camera allowed Cameron to see the virtual world he created as part of the live performance. And even James Cameron revealed that he was waiting for the technology to catch up to be able to realize the movie the manner he had intended to do. Inevitably, everyone realizes that this movie is revolutionary.
In addition to these incredible improvements. Avatar has encouraged directors of realization to produce 3D movies. As a French journalist pointed out, we experience the world in 3D, why shouldn’t we expect to see movies in the same manner? That’s true, and current improvements mixed with the worldwide success of Avatar will maybe change the way movies are recorded making 3D movies the dominant form of film.
Avatar has been seen by millions of people exceeding the number one US box office Titanic. Media had played a major role in the promotion of that movie explaining and diffusing images behind the scenes to make us see that movie. And that works since this movie have already been number one in numerous countries all around the world!
Finally, the story is a metaphor of our society since it’s about men of the 20th century who exploit and destroy his planet without caring about consequences of their acts. So this movie is not only the example of exceptional technology improvements, it is also a movie that delivers a message on a burning topic, which is the protection of our planet.
